Exhibition Season 2024

What are the best promotional products in 2024?
Exhibition Addition

In 2024, as marketing execs gear up for exhibition season (traditionally starting in April),
understanding the latest trends in branded merchandise is crucial for maximising return
on investment, enhancing brand awareness and driving engagement
Here are some of Identity Merchandises best picks for the most effective exhibition
merchandise in 2024:

Tech Gadgets: With the ever-growing tech-savvy audience, offering branded tech
gadgets like USB drives, wireless chargers, or smart accessories can leave a
lasting impression. These items are not only practical but also align with the
modern lifestyle, boosting brand visibility.

Jessica (Identity merchandise acc manager) says:
“Can be pricey so use for the bigger rewards, people who sign up there and then or
use it as a competition on the day for instant engagement. People who receive a
useful tech gadget will keep hold of it and will think very highly of your brand, even
becoming brand ambassadors! Branded charging cables are my customers’ go-to,
click here to see some of our range.”

Eco-Friendly Products: Sustainable merchandise continues to gain popularity,
reflecting a commitment to environmental responsibility. Consider items like
reusable water bottles, tote bags made from recycled materials, or bamboo-
based products. These eco-friendly choices resonate well with today’s
environmentally conscious consumers.

James (Identity merchandise acc manager) says:
“Absolute must!! The right product will express your corp responsibility faster and
better than any document. Ocean prevention water bottles and reusable tote bags
that give back to Indian charities empowering women tell your audience exactly
where your values are…The best brand awareness! Click here to check out our eco
promotional pens! “

Branded Bags: Provide a bag for attendees to put all of the things that they will
inevitably collect on the exhibition, it will be a well received and useful gift Used
time and time again, advertising your brand and reminding the recipient of their
value to your brand.

Adele (Identity merchandise acc Director) says: “I always suggest bags and they
are usually an item that is re ordered again and again – because they are so
useful and your brand can be printed large – it is great to see a sea of people with
their brand literally on their back!”

– Check out our branded backpacks here!