Branded Keyrings & Keychains

Choosing The Perfect Branded Keyring

A branded keyring is an excellent way to promote your business and services. To be most effective, your promotional keyrings must embody your brand and its values. The ideal design will feature your full logo printed or engraved on the keyring, ensuring your brand is visible to the keyring owner. It should also be a practical item for your target audience, reinforcing the perception of your brand as useful and reliable to those who possess your promotional keyrings. The material should also align with your brand values; for instance, if your brand messaging focuses on being eco-friendly, then you should avoid using plastic and go for an eco friendly keyring like wooden, bamboo or metal

Types Of Keyrings

Popular choices for promotional keyrings are:

• Plastic keyrings: a popular choice for a promotional keyring. They are cheap, lightweight and versatile.
• Metal keyrings: a durable and slightly more luxurious business gift that can be used daily without breaking
• Leather keyrings: a more stylish and elegant key ring that can convey a more premium look and feel
• Bottle opener keyrings: great for various sectors including students, bars and food festivals.
• Torch keyrings: a practical and functional promotional item that includes a bright torch that users will find useful and use regularly

Customisation Options for Branded Keyrings

Logo keyrings can be branded with your business logo, company name or contact details to promote your brand. They can be made from wood, cork, metal and plastic. They can be printed with screen printing, precision laser engraving and full colour print technology. At Identity Merchandise, our team will help you find the perfect custom keyring for your needs. We have budget friendly options and can print the most complicated designs and logos to help you create the perfect customised company keyrings.

Designing Effective Printed Keyrings

When choosing a promotional keyring choose a design that reflects your brand aesthetic and message. Use a clear and simple message or logo to promote your brand and remember bright and bold colours will make your keyring stand out. Don’t forget to consider the material and shape of the keyring when designing as it should reflect your brand values and be within your budget.

Remember to order your promotional products in bulk to get the best value for your business. The cost per product is usually much less the more you order, so consider the quantities you order too.

Benefits of Promotional Keyrings

• Promotional keyrings are a low cost marketing solution that fits into any marketing strategy and budget.
• They are universal and will be well received by all your target audience.
• Personalised keyrings are one of the most popular forms of promotional merchandise, according to the British Promotional Merchandise Association (BPMA).
• Keyrings are a practical giveaway that everyone will use every day.
• They provide repeat brand exposure through daily use.

Uses for Custom Keyrings

Keyrings are lightweight and small so can be easily distributed at events and conferences. They are also used multiple times a day as they are put onto key rings with other keys people need every day, making them one of the most popular choices when it comes to promotional products.
You could use your business keyrings for:

• Promotional giveaways: custom keyrings are great for customer service counters and stalls at trade shows
• Business gifts: custom keyrings make an excellent loyalty gift for existing customers with their order or potential customers who have expressed an interest in your service
• Employee rewards: custom keyrings can be used as a small incentive or reward for employees or team members

Measuring Success

When you start to distribute your business keyrings you should have a plan in place to track their impact to measure your promotional campaign’s success. You can do this by tracking the number of custom keyrings given out and the response from customers and employees when you hand them over. This kind of direct feedback will be useful to help you know if your products are useful and well designed. From there you can measure the effectiveness of the keyrings as a promotional product by monitoring the increase in brand awareness using metrics like visibility and direct visits to site.
Social listening tools can also be used to track any change in how people are talking about your company.

You can also track the lifetime value of your customers to see if any trends change in the period after your giveaways.

QR codes on branded merchandise can be a great way to measure the success of your swag!

Order Your Low Cost Keyrings

Branded keyrings are a great way to promote your business and increase brand awareness. They are a practical and functional promotional product that get used every day.

With so many options available you can find the perfect keyring for your business and campaign at Identity Merchandise. From bottle openers to key rings to key chains, find the perfect giveaway, business gifts and promotional products in our range.