Glossary
We make storing and distributing your promotional merchandise easy.

Debossing
Debossing creates an indented image by applying a die to a heat-pressed area.
- Create a unique 3D look
- Subtle tone on tone look
- Adds perceived value
- Great for real and imitation leather product
- Shapes: Flat
- Materials: Genuine and artificial leather, paper
- Products: Portfolios, Wallets, Notebooks
- Colours: One
- Max Print Area: 80×40 mm
Digital Printing
Digital printing is similar to inkjet printing. Micro droplets of ink are squirted onto a product to create an image. The ink is instantly cured by exposing it to UV light.
- Perfect for multi coloured logos
- Create a unique effect with matte, gloss or embossed finished
- Strong resistance to fading or damage
- Ideal for small quantities
- Only suitable for flat or slightly curved surfaces
- Available within our SureShip service
- Applicable for plastic materials
- Only possible for CMYK


Doming
Doming is used to creates a 3D version of your image by shaping a raised surface beneath the print. A mould is formed, printed and filled with epoxy which is then hardened to maintain its shape.
- Creates a 3D effect
- Strong resistance to fading or damage
- Suitable for flat surfaces, which are designed with a depressed area for the domed sticker
- Applicable for plastic, paper, wood and metal materials
- CMYK colours
Embroidery
Embroidery is decorating a fabric by stitching thread in a pattern.
- Classic decoration technique
- High value look
- Suitable for both flat and irregular surfaces
- Thread colours to match any logo
- High impact wool stitch
- Applicable for cotton, polyester and fleece materials


Hot Stamping
Hot stamping is debossing with a metallic finish, created by applying foil between the to-be-decorated surface and the dye.
- Exceptional superior impression
- Create a unique 3D look
- Ideal for real and imitation leather product
- Available in silver and gold finish
- Suitable for flat surfaces
- Applicable for genuine and artificial leather PU, PVC, and paper materials
- One colour: silver, gold, metallic green, red or blue
Laser Engraving
Laser engraving is achieved by using a laser beam to etch decoration into a surface precisely
- Create a high-class impression
- Unique tone on tone
- Can only be applied to flat surfaces
- Superb result for metal, glass and wood
- Available within our SureShip service


Padprint
Pad printing or tampon printing is an indirect offset printing process that involves ink being transferred from an engraved metal plate via a silicone pad onto the product creating the image.
- Great all-round cost-effective solution
- Can be applied on virtually any shape
- Suitable for any surface texture, including soft products like stress balls
- Perfect for multi coloured logos
- Fast and economical
- Available within our SureShip service
- Suitable for all types of shapes, e.g. flat, round, convex, concave
- Applicable for plastic, glass, ceramic, paper, wood, metal materials
- Maximum of 4 colours
Screen Print
Screen printing or silk screen is a printing method where the image is imposed on a mesh screen with blank areas coated with an impermeable substance. Inks are then pressed through the mesh screen to produce clear, sharp images.
- Economic choice for large multi-coloured decoration
- Great choice for texts decorations and a distressed look and feel
- CMYK available for white substrates
- Suitable for flat surfaces
- Maximum of 4 colours for non-textiles and maximum of 5 colours for textiles


Sublimation
Sublimation printing is the process of printing that first involves printing onto a special sheet of paper, then transferring that image onto another material
- Premium full colour photorealistic prints
- Suitable for polyester fabrics (minimum 60% polyester) and polymer coated products
- Soft, flexible imprint that can even be applied over seams and zips
- Decoration is resistant to fading and cracking
- Only suitable for white products
Screenround
Screen round is based on the same method as screen print but the product is turned during the printing process, making this method suitable for curved surfaces.
- Long lasting results
- Apply sharp, high-quality decoration on curved products
- Economic choice for large quantities
- Multi-colour decoration available on a selection of pens
- Ideal for text
- Available within our SureShip service
- Shapes: Round
- Materials: Plastic ABS, PP, PLA, Paper, Metal (Mugs and Flasks only) Products
- Products: Pens, Lipbalms, Mugs, Flasks
- Colours: One
- Max Print Area: 50×25 mm for Pens, 200×200 for Mugs & Flasks


Transfer
- Ideal for fabrics
- Perfect for logos with many colours
- Allows for extreme detail like small text
- Economical solution for multi colour printing or smaller quantities
- Maintains integrity of waterproof fabrics
Our Reviews
I placed an order for several of Identity Merchandise’s products for a work conference. Every item is brilliant quality, especially the Smart Tide bottles which we had branded up in our company colours – we’ll definitely be placing another order with them in the future!

A great company to deal with and Adele is especially helpful and goes out of her way to help with my demanding requests! Would certainly recommend to anyone! Ian Rowley

Marisa and the team have been incredibly helpful through this entire experience and we are so happy with our final outcomes, we will definitely be using you for future merchandise orders! Thanks again 🙂

B Hygienic have used Identity Merchandise every time we have needed promo products for our customers. They are always accomodating and quick to respond to whatever we ask for, prices are very reasonable. Would definitely recommend them! Special mention to Adele!

