Promotional Pens

Branded Pens Printed With Your Logo

Promotional pens are an effective way to increase brand visibility and awareness at a very low cost. They are made with your logo or business name and given away at shows or in the office as a way to reach new customers and achieve maximum brand exposure.

You can also pair your business pens with a branded gift box for extra brand recognition. This is especially important for corporate gifts or for luxury brands that want to uphold a strong, high-end image and add a little personal touch. More affordable personalised pens on their own can be the perfect option for businesses to give away to attendees at trade shows or corporate events. Or they can also be used as gifts to existing customers to improve customer loyalty.

If you are not sure what type of custom pen is the perfect match for your business, contact our team, who will be able to advise on everything to which type is most popular and which is our best-selling option in your industry.

How To Choose The Right Personalised Pens For Your Brand

When choosing branded pens for your business, consider the material, eco-friendliness, and ink colour. Different options here will be better suited to different brands, which, when chosen carefully, can maximise their impact.

Did you know that the British Promotional Merchandise Association (BPMA) found that ballpoint pens are the most valuable promotional item?!

1. Materials
   If one of your business values is being as environmentally friendly as possible and reducing your carbon footprint, then you should think about the materials you choose for your promotional products and the impact they have. Even different inks and printing techniques could go against your brand values. So make sure you consider this carefully. For example, choose recycled plastic or eco-friendly pens that are made out of paper or recycled bottles instead of plastic pens.
2. Colour
   To improve brand recognition, consider ways to showcase your brand colours in the pens you choose. For example, if your logo has a red background, choose a pen that has red casing so when you print your logo it looks seamless.
   Don't forget about the ink colour too! Although less important for brand recognition, there are different options here including blue, black, and multi-ink pens.
3. Style
   When it comes to choosing what type of pen to customise, you can pick from a wide range of pens, including plastic pens, metal pens, and stylus pens. Some of these types of pens will be more suited to different brands, for example a luxury brand may be more aligned with a stainless steel fountain pen with engraving branding options rather than a
   If you're unsure, see if you can find what types of promotional pens or products that top brands in your industry are giving away.
4. Cost
   You may need to order your personalised pens in smaller quantities if you are a small business. In this case, they are likely to cost more per product than if you were to bulk order pens. As such, you may benefit from ordering low cost pens like budget biros or ballpoints to brand as to help reduce overall cost.

How To Order Custom Pens

Choose your style of ballpoint pen from our range, making sure to select the right ink colour. Then, choose the colour of the barrel and the location that you want your logo to be printed onto. Then choose from the printing techniques we offer including:

• Digital Printed pens: expertly printed from your logo file using CMYK ink colour
• Engraved pens: precision laser engraved on our executive metal pens
• Spot Printed pens: printed using special premixed ink colour to exactly match your brand colours

Then upload your artwork at your basket or during checkout in a vectored format such as: .eps .pdf or .ai

Using Promotional Pens in Marketing Campaigns

As part of your marketing strategy, company pens are a cost-effective way to reach a large audience and turn them into potential customers. They're a tried-and-tested way to increase brand exposure and awareness.

Many of us will have a draw in our office or home full of pens and other writing instruments. At least a few of those pens will be business pens with a company logo or business name. Although you may not already be a customer of that business, it's likely that when you need the service they offer, you think of them because you are already familiar with their brand, having seen their logo every time you open your drawer. This not only encourages conversions but also customer loyalty as you're likely to keep returning if the promotional pen has had a lasting impression.

This can be especially effective for small businesses that don't have the huge marketing campaign budgets of larger businesses. Something as small and affordable as promotional pens can have a massive impact on potential customers!

Order Your Printed Pens Today

Branded pens are a popular and effective way to promote your business and increase brand awareness. With a wide range of customisation options and styles to choose from, you can find the perfect pen to match your business and budget in our wide selection of custom printed pens.
Order your custom pens today and start promoting your business in a unique and memorable way. Identity Merchandise offers fast turnarounds and guaranteed low prices, with minimum order quantity that starts at just 25 pens!