Having fun with branded swag for Gen Z students

Blog Series:
What Generation Z Wants in Welcome Merchandise: A Guide for UK University Marketing Professionals

Welcome merchandise, or “swag,”is a crucial element in creating a memorable first impression for incoming students. For Generation Z, who prioritise sustainability, authenticity, and digital integration, the right merchandise can significantly enhance their university experience.

Here’s what you need to know to craft the perfect welcome packages for the 2024/25 academic year.

Here we are looking at the element of fun and interactive play when deciding on what branded student swag to choose for your university brand.

Branded items act as a continual reminder of the institution, nurturing a sense of loyalty and connection. Fun and stylish products can spark excitement and enthusiasm, motivating students to participate more actively in the institution’s events, programs, and social media activities.

Since Gen Z frequently shares their experiences on social media, eye-catching and unique merchandise can drive organic promotion as students showcase their welcome packs online.

We have already looked at sustainability, wellness and tech in this blog series (go check them out) but don’t forget the fun!

Here is a list of our suggestions for fun branded merchandise for students in 2024/25:

https://www.identitymerchandise.co.uk/product/playingcards/

https://www.identitymerchandise.co.uk/product/orbit-recycled-plastic-frisbee/

https://www.identitymerchandise.co.uk/product/tao-bottle-and-can-opener-keychain/

https://www.identitymerchandise.co.uk/product/sun-ray-sunglasses/

https://www.identitymerchandise.co.uk/product/ares-6-panel-cap/