What is the best way for brands to participate in UK Pride Month : How Identity Merchandise can help brands to get it right.

Pride Month

June is a time of vibrant celebration and recognition of LGBTQ+ rights and visibility.

For brands, participating in UK Pride Month offers a unique opportunity to demonstrate
solidarity with the LGBTQ+ community, while also enhancing brand awareness.

Pride events attract significant media attention, providing brands with valuable exposure. By
participating, brands can increase their visibility and reach new audiences, ultimately boosting
brand awareness.

Consumers increasingly seek authenticity from brands, especially during cultural moments like
Pride Month. Supporting Pride Month isn’t just about marketing, it’s about demonstrating a
commitment to social responsibility and equality.

Simply changing your logo on your social media to a rainbow is not cutting through and brands
who really embrace pride month are going all out to tangibly show their alliance.

Merchandise is the best way to actually show in real life that your brand is a part of the colourful
celebration that Pride Month is.

Distributing free Pride-themed merchandise at events or online can generate excitement and goodwill towards the brand.

Items like; stickers, magnets, or water bottles serve as constant reminders of the brand’s support for the LGBTQ+ community.

Here at Identity Merchandise we have been producing Pride merchandise for over 10 years and
know what works .

Below is a brief guide to what merchandise works in Pride month:

Rainbow merchandise (with free design!)
Rainbow colours are powerful symbols of LGBTQ+ – its all about being bright and bold! Flags,
clothing, bags, sunglasses, socks!.…. For Pride month Identity Merchandise change 100’s of
our “normal” products to incorporate the rainbow making it easier for brands to add their logo
without the extra cost of also printing all of those colours and in 2024 we are offering a free
design service to change your logo for a brighter “Pride” version!

Click here for your catalogue of rainbow products!

Individually personalised branded products:
Offering customisable merchandise allows individuals to express their unique identities and
preferences. Identity Merchandise can customised your branded merchandise individually, such as adding names or messages, to create meaningful connections with the recipient.

Brands find that this works really well for staff members

Do not be afraid to show your allegiance in Pride Month this year – whatever you do do it loud
and with pride – let us know if you would like help with your merchandise!