We supply thousands of branded tote bags per month, that's why we can offer such great prices. As well as offering recycled ones our most popular bag also gives a penny from each bag to an NGO charity in India
So, they are a great price, sustainable and give to charity but from a marketing point of view they offer so much for brand awareness, let's dig into the statistics:
Looking at a survey from the British Promotional Merchandise Association who asked 200 18–40-year-olds. One reason branded tote bags are so popular for marketing is because they are reused (and so seen) lots. The British Promotional Merchandise Association research shows that:
- 50% said they used a branded tote bag a few times a week
- 26% used them occasionally
- 13% use a branded tote bag on a daily basis
- 11% said they never use branded tote bags
We also looked at the BPMA research into how to design the best branded tote bag. From a user point of view, it is the following:
- 41% stated that they wanted a nice design on the bag
- 35% valued strong material
- 13% it is a large size that's important
- 6% want an eco-message
- 5% prefer a recognisable brand
As a marketing professional you might also want to think about where your branded tote bag will be seen, the research highlighted the most popular places that a branded tote would be used:
- 52% took their swag bag grocery shopping
- 15% use them when traveling or commuting
- 12% take a tote bag to work or university
- 10% have their tote bag on a day out
- 5% take them to the gym
- 4% don't use a tote bag
- 2% only use a branded tote bag at the event
That's why branded tote bags are so popular!