Why do Universities give away branded products?

Branded products work for brands in many ways all the way through the buying process, here we relate where in the buying process branded products work and how this is relevant to universities and colleges:

Brand recognition when recalling what and where to purchase.

Open days are the first experience for many students of making their own major decision in their lives. Young minds want the comfort of a known brand, something they are familiar with. Giving branded items at this stage will reinforce the image of the brand, giving the feeling of recognition.

Brand loyalty when given as an incentive.

For higher education this means the welcome giveaways given to new students. The feeling of identity when walking with a branded tote bag for example is quite subliminal but gives a sense of belonging and pride. Students are also influential in setting trends. When they use branded merchandise, it not only promotes the university but also influences their peers, further expanding the university’s reach and appeal.

Customer satisfaction at the post purchase stage (especially for service industries).

When leaving university or college how can you make sure alumni have a sense of belonging and advocacy towards their place of learning? It will be fond memories and a wonderful teaching experience! But promotional product do help here too by giving the now older and wiser graduate a more mature branded gift universities are ensuring that graduate feels appreciated and will keep the physical keepsake maybe even influencing younger generations Identity Merchandise specialise in supplying branded merchandise to universities and colleges throughout the marketing process.

We will be happy to help suggest promotional products that will work for your target market – [email protected]